Tebow’s NY Arrival Sparks Nike, Reebok Legal Spat
It didn’t take long for the frenzy over Tim Tebow’s arrival in Gotham to spill into New York City courtrooms.
Just a day after Tebow was formally introduced as a member of the New York Jets, Nike (NKE: 106.66, -1.22, -1.13%) filed a suit against Reebok, accusing the Adidas unit of improperly using the quarterback’s name on the apparel of his new team.
According to Reuters, the lawsuit, which was filed in U.S. District Court in New York on Tuesday and made public on Wednesday, said Reebok improperly introduced new products bearing Tebow’s name and presumed number for the Jets last week after being traded from the Denver Broncos.
It’s not clear specifically which apparel Nike is complaining about, but Reebok’s 10-year, $250 million apparel deal with the NFL expires at the end of March. More