Liberals screamed when the President cut $90 Million in ObamaCare advertising costs from the federal budget, but as always, the free market worked.
The insurance startup Oscar Health has launched an ad campaign Monday aimed at getting young people to enroll.
The company is boosting its ad spending after the Trump slashed its ACA advertising budget by 90 percent.
Commuters in New York City are now seeing posters blanketing the subway system showing actual Oscar customers touting the benefits of having insurance coverage.
What is important to note, is that it is guaranteed that the funds spent by the private company, will be spent less frivolously than the federal government would spend! What is most important is that the American Taxpayer does not have to foot the bill!
With plans on spending a ‘multi-million dollar campaign”, it is a great start. There are plenty of insurance companies out there to pick up the costs so the taxpayers do not have to.
Oscar Vice President Sara Rowghani says the company is stepping up in part because the government is pulling back.
“Particularly in this year of uncertainty, it’s really important for us to be in market early and and reassure the 22 million folks that are insured that it is really important to get covered,” she tells Shots.
Rowghani says the early message focuses on reminding people about open enrollment. The ads include the dates enrollment starts and ends, with the Oscar logo much less prominent.
The company declined to say how much it’s spending on the ads, but did say it’s a multi-million dollar campaign. It will run in the six states where Oscar does business, and will be on TV, radio and in subways and buses. That includes in New York state, where open enrollment runs from Nov. 1 through Jan. 31, 2018.
But advertising from private insurers won’t be able to match the power of the advertising in years past by the federal government, says Lori Lodes, who ran outreach for the Affordable Care Act during the Obama administration as director of Communications for the Centers for Medicare and Medicaid Services.
“The reality is there’s only so much that issuers and advocates and other folks can do from the outside, because the government, historically, has been a very trusted messenger,” she says.
Trump’s Department of Health and Human Services says it’s cutting the advertising budget for open enrollment from $100 million down to $10 million. And it will cut back on grants for navigators who help people sign up for a health plan by about 40 percent to $36 million.
However, the agency this year has made major changes, including cutting the open enrollment period for the 35 states that use the federal website, Healthcare.gov, to six weeks from three months. Open enrollment for those customers starts on November 1 and ends December 15.
Oscar is the first private insurance company to step in to try to make up for government’s advertising cuts. Whether others join them — and whether they’re effective — will only be clear when open enrollment ends, and the numbers are tallied sometime early next year.
There are already health insurers who are trying to jump the gun and enroll young people in their health insurance plans before open enrollment begins for ObamaCare. Some health insurers are already having to cut cost of advertising to keep up with the federal government’s healthcare plan. Senators are trying to repeal ObamaCare by the end of the month.